The NEEDS for Lifeline 2020:
In a ‘normal’ year, the total costs to operate WNZR on a day-to-day basis over a 12-month period are usually in the $120,000 range. This does NOT include Joe and Marcy Rinehart’s salaries. Marcy is a full-time staff member of Mount Vernon Nazarene University and Joe is a full-time faculty member.
The timing of 2020 and COVID-19 has changed a lot. Like many of you, a projected loss of income means we need to cut back on expenses. Here are some realities:
20% of our budget is provided by MVNU and we’ve been trying to hold the line on that budget, not spending unless it is necessary. The reality is that this year, we are up for FCC license renewal, so we must pay the legal fees to finish that process.
We also expect a significant loss (45%) of underwriting and business partnership revenue for 2020-21, as most of our events are being cancelled or compressed. Accordingly, we have reduced the amount of student hours worked by 40%.
The student employment wage could potentially go as high as $9.60 in 2021, depending on certain ballot measures in Ohio, so we have to budget for that.
This is why Lifeline 2019 has been such a blessing. It gave us some margin to absorb some of those financial realities because your pledges surpassed our goal last year. In the same way, Lifeline 2020 has become so critical. Reaching the $65,000 goal would allow us to keep going strong, while being very careful about planning. We’re trusting God to provide and hope you will partner with us.
So…people and resources are needed to accomplish this goal. In 2020, more than ever. Our goal is always to be good stewards of MVNU’s support, sponsor support, and listener support.
What does Lifeline help us do? It helps us meet the basic costs to operate, like electric at the studio and the transmitter site, our backup generators, telephone/data, paper, printing and photocopies. They also include our full-time office manager/underwriting coordinator, Wesley Boston, student staff, made up of around 8-10 Leadership Team members, 4-5 summer staff members and students who fill in during holiday breaks.
Our costs include the contracting of the services of a digital radio engineer who helps us maintain FCC compliance. Those costs include our contracts with companies like the Associated Press news service, software providers, music licensing fees through ASCAP, BMI, and SESAC, and our online streaming music license fees. Our costs also include the travel and staffing of MVNU sports broadcasts you hear on WNZR.
And it also includes maintenance of the equipment we use to broadcast to Knox County 24 hours a day, 7 days a week, and 365 days a year.
And we can’t do it without you!
WNZR’s desire is to go beyond being a typical college radio station and be a ministry to the community. We want our students to experience a real, everyday application of fulfilling MVNU’s mission: shaping lives by educating with an emphasis on Christ-likeness, learning and service. We also feel this approach is the best way for our students to learn the skills they need to be relevant communicators in a world that needs the good news of Jesus Christ!
And with your response to Lifeline fundraisers over the years, you’ve sent us a STRONG message: keep doing what you’re doing! But we need your continued partnership!
SO, WHAT ARE THE NEEDS FOR 2020 AND BEYOND?
75% of the salary for our office manager and underwriting coordinator, Wesley Boston. This addition allows Marcy to focus more on the programming and outreach responsibilities at the station. WNZR covers the salary and MVNU will cover the benefit package. COST: $19,000
Financial support of our WNZR Student leadership team during the school year, summer and breaks (approximately $39,000 – reduced due to coronavirus limitations). This includes student hosts on The Morning Thing and The Afternoon Drive.
Replacing or repairing old or faulty equipment. COST: $1,500
Online music streaming fees. COST: $600
Lifeline printing and mailing costs: $800
Website and smartphone app services COST: $4,500
With your support, we can continue to reach our community with the awesome message of Christ and His love! Thank you for all you have done to support WNZR through prayer and finances.